Designing and delivering superior customer value : concepts, cases, and applications
This new book is a guide to retaining your existing customers and to gaining loyal new customers. Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit
Print Book, English, ©1999
St. Lucie Press, Boca Raton, Fla., ©1999