Front cover image for Evaluation of the Indirect Influence of Courteous Service on Customer Discretionary Behavior

Peer-reviewed

Evaluation of the Indirect Influence of Courteous Service on Customer Discretionary Behavior

Finds that as cashiers displayed more courtesy, customers provided more positive evaluations of service and were ultimately more likely to recommend the store and shop at the store if other stores are closer; but that courteous service did not predict customer helpfulness, and explained relatively little variation overall in outcome variables. (SR)

Article, 1995
Human Communication Research, 22, Sep 1995, 65
1995