Accelerating customer relationships : using CRM and relationship technologies
Deals with customer relationship management (CRM) and data warehousing. The author, who is vice president of customer relationship management solutions at NCR Corporation, advocates the analysis of customer information and behavior, gathered in databases, to manage short- and long-term relationships. Annotation copyrighted by Book News Inc., Portland, OR
Print Book, English, ©2001
Prentice Hall PTR, Upper Saddle River, NJ, ©2001