Olivetti builds : modern architecture in Ivrea : guide to the Open Air Museum
"This book provides a critical interpretation of the rich and unique architectural patrimony in Ivrea, a small city in North-West Italy that is the home of Olivetti, the typewriter manufacturing company famous throughout the world. As a guide to the open air Museum of modern architecture in Ivrea (Maam-Ivrea), the text describes the events resulting from Adriano Olivetti and the Olivetti company's commitment to architecture and town planning from the 1930's until the modern day. From the mid-1930's, indeed, Olivetti launched a process of renewal of industrial production - making referral to developments and product distribution policies from abroad - that was also linked to the reorganization of the local district and its landscape. In the period after World War II, this process and the publication of a book written by Adriano Olivetti, L'Ordine politico delle comunita (The political order of the communities) had a direct bearing on the organisation of the company and led to the creation of a political movement, the Community Movement." "The book provides the reader with a detailed description of the Olivetti company and the individuals who made its history, of the project to reorganise the district through architecture and town planning schemes, of the image of the company and its products, and of the role played by architecture in the attempt to build a manufacturing community characterised by the integration of production and services."--BOOK JACKET
Print Book, English, 2001
Skira, Milano, 2001