Superior customer value in the new economy : concepts and cases
Johnson and Weinstein, both professors of marketing at Nova Southeastern University, provide marketing practitioners, managers, executives, and scholars with a guide to designing and implementing a customer value strategy in service and information-based organizations. Each chapter contains checklists, discussion questions, and real-life cases on marketing for concerns such as Walgreens, Nantucket Nectars, and The Grateful Dead. For this second edition, more than half the cases are new. Annotation : 2004 Book News, Inc., Portland, OR (booknews.com)
Print Book, English, 2004
CRC Press, Boca Raton, FL, 2004