Front cover image for Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods

Peer-reviewed

Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods

• Conservation campaigns have several advantages over other demand management tools. • Evaluating effects of campaigns is difficult as they often occur with other policies. • A field experiment showed that even simple campaigns can reduce water consumption. • Comparisons with other policy instruments showed the campaign was cost-effective. • A lab-experiment confirmed many of the advantages of campaigns among consumers

Article, 2016
Journal of Environmental Management, 180, 20160915, 335
2016