Front cover image for Millennial monsters : Japanese toys and the global imagination

Millennial monsters : Japanese toys and the global imagination

From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada

eBook, English, ©2006
University of California Press, Berkeley, ©2006