The new emerging market multinationals : four strategies for disrupting markets and building brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket
Print Book, English, ©2012
McGraw-Hill, New York, NY, ©2012