Essentials of entrepreneurship and small business management
"Entrepreneurship has become a major force in the global economy. Policy makers across the world are discovering that economic growth and prosperity lie in the hands of entrepreneurs -- those dynamic, driven men and women who are committed to achieving success by creating and marketing innovative, customer-focused new products and services. Not only are these entrepreneurs creating economic prosperity, but many of them are also striving to make the world a better place in which to live. Those who possess this spirit of entrepreneurial leadership will continue to lead the economic revolution that has proved time and again its ability to raise the standard of living for people everywhere."-- Preface, page xii
Print Book, English, ©2008
5th ed
Pearson/Prentice Hall, Upper Saddle River, N.J., ©2008