Front cover image for Predictors of nutrition label viewing during food purchase decision making: an eye tracking investigation

Peer-reviewed

Predictors of nutrition label viewing during food purchase decision making: an eye tracking investigation

Nutrition label use could help consumers eat healthfully. Despite consumers reporting label use, diets are not very healthful and obesity rates continue to rise. The present study investigated whether self-reported label use matches objectively measured label viewing by monitoring the gaze of individuals viewing labels

Article, 2012
Public health nutrition, 15, 201202, 189
2012