The filter bubble : what the Internet is hiding from you
Eli Pariser (Author)
In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society
Print Book, English, 2012
Penguin Books, London, England, 2012