Factors Influencing Airport Selection. The Case of Prishtina, Skopje and Tirana Airport
Although increasing number of passengers served at an airport is attribution of airport privatisation and infrastructure modernisation, the fact that Migration of passengers from one airport to another is significant indicates that there are Specific variables that Affect passenger’s decision when choosing an airport. This research paper aims at exploring factors influencing passengers when selecting an airport with the objective to determine and analyse variables that Influence passengers the most. The methodology applied consists of multivariate statistical analysis using Principal Component Analysis technique to define variables based on the passenger’s preference and their valuation of the importance. Findings show that passenger’s decision making depends on six key variables, namely: Airline Services, Variable Costs, Airport Services, Inefficiency, Demand and Practicality. The research provides new insights for airport and airline operators when positioning themselves in a competitive environment
Downloadable Article, 2018