Peer-reviewed
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation
Article, 2020
Journal of Business Research, 116, 202008, 209
2020