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WorldCat.org

克里斯托弗·洛夫洛克(Christopher Lovelock), 约亨·沃茨(Jochen Wirtz), 帕特里夏·周(Patricia Chew)著.

本书共分4章, 分别是是:理解服务产品, 消费者和市场, 4P在服务业中的应用, 管理顾客界面, 实施盈利性服务战略

服务营销精要