Integrating social media into business practice, applications, management, and models
In Lee (Editor)
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"-- Provided by publisher
Print Book, English, 2014
Business Science Reference, Hershey, 2014