Encyclopedia of e-commerce development, implementation, and management
In Lee (Editor)
"This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services"-- Provided by publisher
Print Book, English, 2016
Business Science Reference, Hershey, 2016