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WorldCat.org

(ying) yue han mo fei (John Murphy) bian zhu ; gao li xin yi

(英)苏珊娜. 哈特(Susannah Hart), (英)约翰. 莫非(John Murphy)编著 ; 高丽新译.

Zhong guo tie dao chu ban she : Wan juan chu ban gong si

中国铁道出版社 : 万卷出版公司

本书以品牌和品牌策略为主题,详细论述了什么是品牌,品牌的历史,品牌的开发,品牌的调研等有关品牌方方面面的内容,描述了企业如何利用品牌创造新财富和迎接品牌革命时代的过程

品牌圣经 : 品牌知识完全手册 : the new wealth creators

Pin pai sheng jing : Pin pai zhi shi wan quan shou ce