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WorldCat.org

(mei)Fei li puKe te le(Philip Kotler)Zhu ; Mei ru he deng yi

(美)菲利普·科特勒(Philip Kotler)著 ; 梅汝和等译.

Shang hai ren min chu ban she Prentice Hall pei ke

本书讨论的重点是营销经理和高层管理当局在协调其组织的目标, 能力, 资源与市场需要和机会时所面临的主要决策问题.全书分5篇, 介绍了营销管理的基本知识, 分析营销机会, 开发营销战略, 营销战术问题, 管理营销工作

营销管理 : 分析, 计划, 执行和控制

Ying xiao guan li : Fen xi, Ji hua, Zhi xing he kong zhi