Breakthrough! : a 7-step system for developing unexpected and profitable ideas
We all know the tale of Sir Isaac Newton sitting under a tree and supposedly getting hit on the head with a falling apple... consequently coming up with the revolutionary concept of gravity. Most of us think of groundbreaking business ideas in the same way: a matter of happy inspiration over which we have no real control. But it's time to stop thinking like that, and start taking control...
Print Book, English, ©2011
American Management Association, New York, ©2011