Business research methods
"Business Research Methods, 8e by Zikmund/Babin/Carr/Griffin teaches you the practice of business marketing research. The text focuses on traditional business research methods as well as on the use of the Internet to conduct business research - including research information systems, secondary data gathering, survey design, sample selection, Web traffic monitoring, and many more topics."--Back cover
Print Book, English, ©2010
8th ed.
South-Western Cengage Learning, Mason, OH, ©2010