Front cover image for Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

Michael R. Solomon (Author)
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students

Print Book, English, 2020
Thirteenth edition. Global edition
Pearson, Harlow, England, 2020