Front cover image for Devaluation and pricing decisions : a case study approach

Devaluation and pricing decisions : a case study approach

Monograph based on 19 case studies of how enterprises in the UK responded, through changes in pricing or marketing policies, to the currency devaluation of 18 November 1967 - shows how far firms anticipated the devaluation and examines their decision making processes in respect of decision to take advantages of new opportunities for exporting and import substitution, etc. Statistical tables

Print Book, English, 1974
Allen & Unwin [for the Centre for Business Research, University of Manchester], London, 1974