Global strategic management
Kamel Mellahi (Author), Jedrzej George Frynas (Author)
"Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies such as China, Poland, and Nigeria."--Publisher's website
Print Book, English, 2015
Third edition
Oxford University Press, Oxford, 2015