Marketing bulletin
Marketing Bulletin is a refereed journal, published by the Massey University Dept. of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format
ejournal, eMagazine, English, [2000]-
Dept. of Marketing, Massey University, Palmerston North, N.Z., [2000]-