Marketing for the Non-Profit Sector
Tim Hannagan (Author)
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors
eBook, English, April 1992
10th ed
Palgrave Macmillan Springer [distributor], New York, Secaucus, April 1992