Marketing management : Indian cases
Prachi Gupta (Author), Ashita Aggarwal (Author), Hufrish Majra (Author), Isaac Jacob (Author), Varsha Jain (Author), G. Radha Krishna (Author), Ritu Narang (Author), Shanthi Venkatesh (Author), Suresh Paul A (Author), Susobhan Goswami (Author)
Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context. With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management
eBook, English, 2024
Second edition
Pearson, Noida, India, 2024