Marketing strategy & competitive positioning
Graham J. Hooley (Author), Nigel Piercy (Author), Brigitte Nicoulaud (Author), John M. Rudd (Author)
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
Print Book, English, 2017
Pearson, Harlow, England, 2017