Multinational management : a strategic approach
Pioneering a distinctive strategic approach, the book uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. It covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Equipping students with a broad perspective that's not limited to one nation, the text considers how cultural differences affect strategies and operations, giving readers an appreciation of how social institutions are key to multinational operations. It also includes invaluable coverage of emerging markets--particularly India and China--and special emphasis to small business issues. Extensive sets of models created by the authors offer excellent visual aids, and students have countless opportunities to put chapter concepts into practice through Internet applications, Skill Builder exercises, end-of-chapter cases, and integrated end-of-section cases
Print Book, English, ©2008
Thomson/South-Western Pub., Mason, OH, ©2008