Nightline. The deep dive
Ted Koppel (Host), Jack Smith, ABC News, Films for the Humanities & Sciences (Firm) (Publisher)
Demonstrates the team approach to designing a better product. Designers at IDEO are given the task of redesigning the shopping cart in just five days. Shows group problem solving and innovation
Online Video, English, 2000
Films for the Humanities & Sciences, Princeton, NJ, 2000