Front cover image for Practical web analytics for user experience : how analytics can help you understand your users

Practical web analytics for user experience : how analytics can help you understand your users

Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more

eBook, English, [2013]
Morgan Kaufmann, an imprint of Elsevier, Amsterdam, [2013]