Principles of marketing
Philip Kotler (Author), Gary Armstrong (Author), Lloyd Harris (Author), Nigel Piercy (Author)
'Principles of Marketing' is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organization's objectives and resources against needs and opportunities in the global marketplace
Print Book, English, 2013
6th edition
Pearson, Harlow, England, 2013