Public relations : a values-driven approach
"In a time when society holds individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches you how to build ethical, productive relationships with strategic constituencies. Grounded in public relations theory and traditions, this fourth edition continues its appeal through lively anecdotes, and informal writing style, and a very reasonable price."--BOOK JACKET
Print Book, English, ©2009
Pearson/Allyn and Bacon, Boston, ©2009