Revolutionizing product development : quantum leaps in speed, efficiency, and quality
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market
Print Book, English, ©1992
Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, New York, Toronto, New York, ©1992