Strategic planning : what every manager must know

Author:George Albert Steiner

Summary:Abstract: Practical step-by-step guidance for formal strategic planning in the business world is presented for managers at all levels. Fundamental concepts, facts, ideas, processes, and procedures about strategic planning are described in straightforward, non-technical language. Vital steps in the overall process are presented and discussed in detail: organization of the planning process; key considerations in preparing the plan; plan implementation (e.g., control systems; the human factor); and evaluating and "re-energizing" the planning system. Discussion covers nature and relevance of strategic planning and the application of the principles of business planning to other areas (personal lifestyle planning; assisting the non-profit sector). Charts, tables, and checklists are given throughout. (wz)