Strategic sport communication
Paul M. Pedersen (Author)
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"-- Provided by publisher
eBook, English, 2021
Third edition
Human Kinetics, Champaign, IL, 2021