Strategic thinking for advertising creatives
Alice Kavounas Taylor (Author)
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief
Print Book, English, 2013
Laurence King Publishing, London, United Kingdom, 2013