Strategy beyond markets
John M. De Figueiredo (Editor), Michael Lenox (Editor), Felix Oberholzer-Gee (Editor), Richard G. Vanden Bergh (Editor)
Strategy Beyond Markets examines how the strategies employed by firms affect long-run value. However, scholars in the Strategy Beyond Markets field focus their attention on firm interactions with or responses to entities other than the firm's primary market stakeholders. These Beyond Market stakeholders include international NGOs, environmental groups, local communities, regulators, politicians, and the courts. This special issue is organized around three primary themes in the Strategy Byound Markets field: Public Politics, Private Politics, and Integrated Political Strategy. In Public Politics, firms use sophisticated instruments (e.g., campaign funding, lobbying, committee participation) to influence local, national, and international political environments. In Private Politics, firms work closely with NGOs, and other special interest groups to preempt unfavorable policy choices, react swiftly to crises, and proactively develop socially responsible strategies. Additionally, firms that are heavily influenced by politics are more likely to craft Integrated Political Strategy as part of a more comprehensive competitive strategy and/or international expansion strategy. While managers from all over the owrld consider Strategy Beyond Markets a top priority for their firms, the academy has not placed as great an emphasis on these important strategic questions. Data show a relatively low rate of presentation at major conferences and publication in major journals of Strategy Beyond Markets research. This special issue helps to address this deficientcy in the Strategy Beyond Markets field by presenting a set of papers by many preeminent scholars including David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon, John Maxwell, Ken Schotts, and Dennis Yao. The papers represent innovative scholarship and provide researchers with great ideas for future inquiry. -- from back cover
Print Book, English, 2016
First edition
Emerald, Bingley, United Kingdom, 2016