Successful event management : a practical handbook
Anton Shone (Author), Bryn Parry (Author)
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The
eBook, English, 2019
Fifth edition
Cengage Learning, Andover, Hampshire, United Kingdom, 2019