Front cover image for The cola wars

The cola wars

J. C. Louis, Harvey Yazijian (Author)
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon]

Print Book, English, ©1980
Everest House, New York, ©1980