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WorldCat.org

(mei)Jin bo li Niu en duo fu(Kimberly Neuendorf)Zhu;Li wu deng yi

(美)金伯莉·纽恩多夫(Kimberly Neuendorf)著;李武等译.

本书共分9部分,内容包括:定义内容分析法,内容分析法的整合路径,讯息单元与抽样,变量和预测,测量与效度,信度,互动媒体时代的内容分析法,研究结果与汇报,内容分析法的应用情境

内容分析方法导论 = The content analysis guidebook

Nei rong fen xi fang fa dao lun = The content analysis guidebook