The power to persuade
The Power to Persuade answers a fundamental question: how can you safely and successfully navigate a world where persuasion, rather than direct command, is the rule? Scores of business books suggest how to boost profits, but this is the only book to tell managers in government and other public sector organizations how to improve performance when there is no clear bottom line
Print Book, English, 1994
Houghton Mifflin, Boston, 1994