The quest for gold : communications challenge
Sanjeev Tripathi (Author), Kopal Agrawal Dhandhania (Author)
Olympic Gold Quest (OGQ) was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, to achieve their dream; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the problems with Indian sports and eminent people from industry who had a passion for sports and supported it. OGQ supported its athletes for the 2012 London Olympics through voluntary contributions from stakeholders and its athletes won four medals. For the 2016 Olympics, OGQ had a target of eight Olympic medals and was scaling up its support to athletes. Viren Rasquinha, the CEO of OGQ, knew that he would have to focus on getting more contributions as OGQ needed more resources to support the athletes. He had felt that, towards this, the organization needed to review its communication strategy to the current and potential donors. Viren needed to communicate effectively to various segments and design a structured and effective communication mix for each segment
eBook, English, 2015
Indian Institute of Management, Ahmedabad, London, 2015