The small big : small changes that spark big influence
Steve J. Martin (Author), Noah J. Goldstein (Author), Robert B. Cialdini (Author)
Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference
eAudiobook, English, 2014
Tantor Audio, [Old Saybrook], 2014