Vacation decision making
"The focus of this book is on vacation planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. Choosing and buying tourism products and services includes a lot of decisions, many of which involve complex decision-making processes. Both the generic decision to go on vacation or not and more specific travel decisions are considered in this book, from an individual and social point of view. It includes an overview of the basics of tourist behaviour and decision making, together with the results of an in-depth qualitative study. This book will be of significant interest to researchers and advanced students in tourism, leisure, marketing and psychology and also to practitioners in the tourism industry."--Jacket
Print Book, English, ©2006
CABI Pub., Wallingford, UK, ©2006