Writing as craft and magic
"Writing as Craft and Magic, Second Edition, outlines an approach to conceiving, reporting, organizing, and writing articles for today's media. The book revolves around the central idea that writers improve most quickly by combining the powers of technique ("craft") with creativity ("magic"). Applying this method to news and feature writing - both print and online - it focuses on leads, organization, transition, clarity, drama, and other elements that drive good writing toward excellence."--Jacket
eBook, English, 2007
2nd ed
Oxford University Press, New York, 2007