Business Environment in a Global Context
Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopoliticalregions (Europe, the Americas, Asia, and Africa). The text is packed with up-to-date case studies that demonstrate how in
eBook, English, 2013
2nd ed
Oxford University Press, USA, Oxford, 2013